Wednesday, November 9, 2011

The Pitch » Coming Attractions Ltd. Vest, 1977

P found this ad while flipping through an old copy of Rolling Stone (No. 254, December 15, 1977, "The Tenth Anniversary Issue," for those of you keeping track at home) last night and since Valet featured vests in their morning round-up the timing just seemed right.  I love that it bills itself as "a new concept in apparel" for combining "warmth," "comfort," and "reversability" – though who knows – maybe in 1977 those were novel attributes?  The only information I can find about the company is a lawsuit they lost in 2000 over the domain "comingattractions.com," but maybe someone else out there in the world of wilderness apparel knows something, or better yet, bought the vest?  If so I'd love to hear about it!

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